In the new digital age, consumers are choosier than ever and spoilt for choice. Often one great – or poor - experience can be the make-or-break factor that determines who customers choose to do business with, and whether or not they remain customers for life. Given this changing business landscape, how can businesses take advantage of the latest tools and techniques to determine what it is their customers require or desire, and subsequently deliver it time after time?

In this session, Katie King, author and consultant on artificial intelligence (AI), will share how businesses can harness the power of technology to create memorable experiences, connect with their audiences, and gain the competitive advantage. Katie will draw on the content from her latest book to deliver this powerful, pragmatic and highly topical session.